Having a website that is both functional, helpful, easy to navigate and efficient at converting clients (if this is a more business-oriented website, that is to say) goes far above and beyond than having the site ‘look’ nice. There is a lot that goes into having a functional and beautiful website, and all of the factors that go into this are useful and necessary, with the exception of maybe one or two.
When you first start to design a website, you need to keep in mind what goals you have. Here are some questions that you will undoubtedly find beneficial when it comes to figuring out what kind of website you want to make.
- Is this website for business, and therefore for selling a product?
- Is this a personal website, like one that is for blogging?
- Is this a review website, where products are received, and reviews are dolled out?
- Is this a personal website that is a portfolio or a photography blog? If it is the former, how should I lay out the site as to make my photography and artwork at the center (quite literally) of attention?
These are all valid questions that you will want to take into consideration. You will end up marketing your website differently depending on what the primary uses of your site are going to be.
1. You Need A Well Planned Strategic Layout
This is entirely crucial if you want your website to be efficient and helpful. If your site is not strategically built and planned, it will give users, customers, or visitors a headache if they are trying to find something on your website. One thing you do not want is an angry customer who is trying to find something on your site and just cannot. This important because you do not want people hunting around and digging through ads and popups and menus when they are merely trying to find the contact page. Here are some sample layouts to help inspire you.
2. Readable Typography
This is one of the most important factors to take into consideration when it comes to making your website. You do not want a garish theme or color combined with a contrasty font. If you do end up having this, it means that you have people straining their eyes and making it hard to read. A black theme and a bright white text are hard to understand because of all the contrast that occurs with the two colors. It is not just limited to black and white, though. Gray on yellow and red on green are not only ugly but are hard to read and an absolute turn off.
As you can see, there are a lot of things you will want to keep in mind. Font, typography, color scheme and readability, as well as overall design. Good luck designing your website, and don’t forget to do your research.