Font and Style
When to use fonts…
When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?
Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the “right” one can feel overwhelming. We will discuss here the things you need to think of when choosing the right font.
Choosing and Using a Font Webinar
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If you are a new designer or you have a desire to be the designer, you should pay attention to these mistakes. They will separate the professional from the amateur. They also help determine your website’s placements on search engine listings. They will contribute to whether or not your visitors stay for a time on your site.
Failing to include sufficient contact information
It’s good to have contact information appear on every page of the website. You never know when the user will want to find out how to get in touch with you. I suggest having your address, phone number and a hot-linked e-mail address handy. Yes, this may increase the amount of spam that is sent to your e-mail address, but you can live with that if you are easily accessible to potential clients.
Not giving your visitor choices about running audio and video
Yes, audio messages and the use of video have become prevalent on the websites of today. And, yes they both tend to help with sales. Nevertheless, I suggest that you let your visitor decide whether or not to listen and watch. Some sites start speaking to you the minute you land and anytime you land in the future.
Making use of frames for the overall design
You can tell that you are on a “frames” website when as you scroll down the page, the top of the page disappears behind the top banner. The biggest problem with frames is that the search engine spiders can read none of the text content, so your website
will not be indexed by the searches.
Including a counter
First of all, your visitors could care less about knowing how many others have visited the site. Moreover, you can start the majority of counters at any number you wish, so they are not accurate and are meaningless. Counters usually
Forgetting that “Content is King”
It always has been and always will be. People visit our websites for information. The better the information, the more chance that they will return and again. The search engines grade the websites on the amount and value of our
Letting your website become obviously out-of-date
Thinking, “If I build it, they will come.” You have probably noticed how often the search engines are mentioned and the importance of having a good listing. There are many other ways to be found and even obtain a great position on the searches.
A project is an effort undertaken to meet certain goals or objectives. We all have projects that we take on. It may be a simple home improvement or an academic assignment. Every project needs to be managed properly. You can make use of different tools and modules to ensure the success of your project. There are a lot of activities involved and skills required to manage a project properly. This has given rise to a concept known as project management. In this article, we will find out some more information about this concept.
It is a discipline. It involves any such activity that goes into the planning; organizing, securing and managing resources, etc. that ultimately lead to the successful completion of a project. It is about making optimum use of the available resources to get the desired results.
When you start a project, you ought to consider certain limitations. You have a time limit that you need to complete the project in time, and you may have budgetary restrictions as well. You also have pre determined goals. You need to make sure that when you finish your project, you have successfully achieved these predetermined goals. It can be very useful to make sure that your project is completed on time and that it performs what it was supposed to.
The first stage of project management is planning and strategizing. Planning means you think about how you want to go about your project and set long term objectives that need to be met over the life of the project. Your strategies are about dealing with things when your plans go wrong as some invariably will. This way you will be prepared to deal with any crisis head on. Useful tools for the management of projects are project templates. These templates are generic patterns or gauges that will help you and guide you when you are organizing your project. You should start your project by completing a project template. There are many advantages to using a template. A project template would give you structure.
If you are juggling some things at one time, then you will find a project template very useful as it will give you clarity. A completed project template will give you a lot of confidence, and as you have, what is essentially a map, for your project you will be able to make better decisions. Another advantage of using a template is that allows for effective communication. Looking at the template will give all involved a clear understanding of their roles and what is expected from each.
You can either make your model or find completed templates online. The advantage of using the pre made template is that you will save a lot of time and energy. If you are new to project management than a pre made template will be an excellent guide and will give you a place to start from. Make sure you stick to your project template, and you will see the project through to the end, and the end will be a success.
Like everything else in life, business has good times and bad times. Even though shifting times get you to ebb in the flow of your work, you need to understand that sometimes that’s just how it is. The most important thing is to be prepared for such times.
When you’ve finished the last project that you were working on, and you realize that you have absolutely nothing else on your slate, the idea of not having any more work starts to sink in. The first thing everyone does is to comb through their email folders and try to find some project that might have been missed. Finally, you realize that there is actually nothing else for you to do and start to panic. However, this is the wrong move. While a lack of work means you are not earning, you could still do the following during this time;
1. Think of new ideas
You have a lot of free time when you are going 10-12 hours without work and can use it to come up with fresh ideas. Even though it is a bit nerve-wracking not to have some pay to look forward to, think of new ways to do what you love. Explore the internet and research for new ideas, and set apart some time during the day when you focus on self-development only.
2. Refresh your portfolio
You may have had a long streak of constantly flowing work and so much to do that you haven’t had time to update your portfolio. This is among one of the first things you could do when you have some free time on your hands. As a designer, this is the document that speaks to your prowess and capabilities. Therefore, you should rigorously edit it whenever you have the time.
3. Get in touch with old clients
Past clients know what potential you have, and if you did a solid project, chances are you will get subsequent work. There is nothing wrong with calling an old client and chatting them up to find out if there are any new projects on the way. This mostly works in your favor if you know the client usually needs a lot of design work. By calling such a client, you may land a job that might have passed you by so put your business first and start making calls.
4. Follow up every lead
Sometimes designers of every kind miss out on work because it is not what they are used to. Every designer eventually finds something they are comfortable with and goes with it at the expense of lesser favorites. How about trying out some of those projects you said you wouldn’t touch with a ten-foot pole? You might even find that you enjoy it. If you need help in developing sales follow up emails, check this article.
It may be difficult to get your first break as a graphic designer; there are many other people out there looking to make a living as a graphic designer that it can be very tempting to start by giving away your services to try and build your portfolio. After all, where is the harm in it? You will get some exposure right? And with a bit of luck potential clients may stumble across your work and be wowed by your abilities.
Sadly it doesn’t work like that; when you set your price point as “free,” it’s very difficult to get a client to pay you anything for your work. You’ll certainly never be able to win work that pays a living wage working at that level.You may win business like designing ten company logos each at $100 a piece, but that’s a lot of work, and it may take you three days. By the time you work out the time spent (even working at very fast production assuming no research and endless fresh ideas), you’ll discover that you’re working for about $15 an hour. This is much less than what most graphic designers earn, almost anywhere in the world. You must create value for your services and help clients to understand why they should pay you a decent fee for helping them build their businesses. There are a few limitations to the rule of “working for free, ” and it’s worth noting them.
Graphic Design Services Marketing
Yes, you may want to offer website design, logo design, and other services to some clients and not charge a penny for your work. You will do it so that you can promote your business; this is the same as any other form of marketing. Your time is money, and you should invest it to create revenue streams. Essentially, there are two benefits of offering your services for free here, the backlinks and the expert status that the actual promotion delivers and the secondary benefit that you can demonstrate to your clients that even your “free” work is worth stealing.
Another reasonable strategy for building backlinks and improving your graphic design website rankings is writing short articles in graphic design forums with your links included. This is another element of marketing, and it’s not really “free” work. It’s work that’s designed to get you paid by real clients.
In fact, the only time you should be working without getting rewarded for is when you’re building your brand image, to thank your most valuable customers, to gain exposure, to gain experience and as part of your marketing efforts. However, if there’s no demonstrable return for your time and effort, don’t do it. A well-designed logo, brochure or a banner for a single company is unlikely to deliver much in the way of results, and those places where it would deliver results will almost always pay for your services.
Marketing is not working for anything; it’s there to build your brand. Giving your content away just to increase space in your portfolio is a guarantee that no-one will value your work, after all, you don’t.
A business logo is a window into what that business is all about. If you are running a business, then you will need to take some time to understand what kind of image you want to project out there before settling on a choice for your logo. A lot of people make the mistake of throwing some graphics and text together, and this ends up affecting their brands negatively.
For you to land on the perfect logo, you will need to touch base with features that make a business logo a success.
As a business, you are a brand. Chances are that you have ton of competitors trying to do the same thing you are doing, so there is a need for you to try and stay ahead of the chasing pack by being different. You don’t want your business to be confused with another, so always strive to be different with the color choices and symbols you go for. In such a way, customers will not be dazed and end up at the doors of your rivals.
When people look at your logo, their eyes do not linger on it. This is because they are basically in a rush and want a quick look into the soul of your business without having to sacrifice too much time. As such, you will need to craft something that is easy to take in. If your logo is a bunch of complex images interposed with text, then those who look at it won’t get the message you are trying to put across. Even more concerning, they will not remember your business next time they come around because you made it too hard for them to process and assimilate the message you were trying to put across.
You are apparently targeting certain demographics with your logo, which is why you might want to go with a design the target demographic can relate to. If you are selling hearing aids, for example, it would be self-defeating to create a logo that showcases a kid trying on some hearing aids. See, kids are not the key demographic, so graphics of octogenarians would come in handy in this regard.
A business logo speaks volumes about the core principles and activities of that business out to the world. Brands like McDonald’s and Apple are known for their very successful and memorable logos, and that is precisely what you need to set out for. Always avoid overdoing things and keep your visuals in check when it comes to business logo design.
Having a website that is both functional, helpful, easy to navigate and efficient at converting clients (if this is a more business-oriented website, that is to say) goes far above and beyond than having the site ‘look’ nice. There is a lot that goes into having a functional and beautiful website, and all of the factors that go into this are useful and necessary, with the exception of maybe one or two.
When you first start to design a website, you need to keep in mind what goals you have. Here are some questions that you will undoubtedly find beneficial when it comes to figuring out what kind of website you want to make.
- Is this website for business, and therefore for selling a product?
- Is this a personal website, like one that is for blogging?
- Is this a review website, where products are received, and reviews are dolled out?
- Is this a personal website that is a portfolio or a photography blog? If it is the former, how should I lay out the site as to make my photography and artwork at the center (quite literally) of attention?
These are all valid questions that you will want to take into consideration. You will end up marketing your website differently depending on what the primary uses of your site are going to be.
1. You Need A Well Planned Strategic Layout
This is entirely crucial if you want your website to be efficient and helpful. If your site is not strategically built and planned, it will give users, customers, or visitors a headache if they are trying to find something on your website. One thing you do not want is an angry customer who is trying to find something on your site and just cannot. This important because you do not want people hunting around and digging through ads and popups and menus when they are merely trying to find the contact page. Here are some sample layouts to help inspire you.
2. Readable Typography
This is one of the most important factors to take into consideration when it comes to making your website. You do not want a garish theme or color combined with a contrasty font. If you do end up having this, it means that you have people straining their eyes and making it hard to read. A black theme and a bright white text are hard to understand because of all the contrast that occurs with the two colors. It is not just limited to black and white, though. Gray on yellow and red on green are not only ugly but are hard to read and an absolute turn off.
As you can see, there are a lot of things you will want to keep in mind. Font, typography, color scheme and readability, as well as overall design. Good luck designing your website, and don’t forget to do your research.
Alright, you are in a little bit of a desperate situation. You are not ready to leave your job yet, which is understandable, but you’re in a crunch and need some extra money off the side. Plus, you have always wanted to start your own business, anyway. Here is an informative article that will detail for you the most important steps you should take if you are looking to start a successful freelance business that will not fail in the first month.
1. Define Your Goals
I do not just want you to define your primary goals like making money and being successful. Sit down and ask yourself if you genuinely want to do this, and to take the risk and the leap. Ask yourself what your real primary goals are. (Find some help on setting business goals here.)
Are you looking to make a business that sells, or makes, the absolute highest quality items inside its niche, or do you want to branch out and be a little bit of everything? Are you going to try to push out quantity over quality? These are the kinds of questions you need to be asking yourself if you are preparing to work on your business for real.
Whatever you decide what your goal is, it does not matter. What does matter, however, is if you are going to be dedicated to making sure that it succeeds.
2. Find A Good Niche
This is undoubtedly one of the most critical aspects of creating a profitable business. Let us use a famous example, one that you are probably all too familiar with. If you are a graphic designer or someone who offers some form of online service, then there are obviously going to be a lot of people that are also in your niche. They will even charge much lower rates then you to take your customers.
Because of this, it is clear that you need to be wary when it comes to what your niche is going to be. This is also why I wanted you to reevaluate your goals. If you are going to be picking an incredibly congested niche, is it even worth all of the precious time, money, and work that is going to go into it to make it at least somewhat profitable?
This is why you will want to choose a right niche. Be sure that it is a niche that you can work in and not one that will be way too difficult for you to get a foot in the door.
3. Some Things To Keep In Mind
If you want your freelance marketing (or what have you) business to get off of the ground and become successful, there are a few things that you will want to be keeping in mind, in addition to the stuff I already told you previously in this article.
- Be Focused: Do not let your time and effort be wasted by your lack of drive to work. Focus and be fruitful.
- Don’t Waste Time: This goes hand in hand with the previous tip. Do not let yourself be strayed and fall into the rabbit hole, looking for minutia things to correct and enhance before you even have the base plan set up.
- Be Smart With Your Money: I don’t just want you to save it and spend as little as possible; that would be something to avoid. Instead, look for areas that you and your business will benefit from a little bit of extra padding here and there, but at the same time, do not spend too much to the point where you end up dipping into your savings or, at the least, out of your budget range.
In typography, serifs are the small lines tailing from the perimeters of letters and symbols, comparable to when handwriting is separated into distinct items for a typewriter or typesetter. A typeface with serifs known as a serif typeface (or serifed typeface). A typeface without serifs known as sans serif or sans-serif, from the French sans, which means “without“. Some typography sources consult with sans-serif typefaces as “Grotesque” (in German “grotesk”) or “Gothic”, and serif typefaces as “Roman”. (Wikipedia)
There are a number of theories as to the origins of serifs. In one idea the Roman letter outlines had been first painted onto the stone, and the stone carvers adopted the brush marks to tidy the ends of traces as they had been chiseled into stone. Concept quantity 2 compares serifs to hand written textual content; the place particular person letters are linked, proposing that the serifs mimic the connection between the letters for simpler readability. And there are more ideas.
Serif’s terminology includes descenders and ascenders, ligatures and terminals.
Two major forms of Serifs are Adnate and Abrupt
- Adnate serif flows smoothly to or from the stem and is more ornate.
- Abrupt serif breaks immediately from the stem at an angle, is squarer and extra inflexible, and would not flow into the bottom letterform.
Serif vs Sans-Serif
That is nonetheless an ongoing debate. The traditional perspective claims that serif font is more readable relating to longer textual content, like the main body of a book. It has an advantage in fact, but then there are lots of serif fonts which might be hard to learn as nicely. One other query to ask is where is the textual content. Is it in a book printed on paper or displayed on a monitor on a web page?
When you learn to publish Typography can be enjoyable with few fundamental guidelines, then you keep in mind that after we learn textual content, our eyes do not learn every letter, quite we scan the top of words. Serifs assist on this case to raised establish and join the phrases. So possibly serif is less complicated to read?
But wait, relating to textual content, dimension issues. Serifs could create visible noise at very small sizes, detracting from the main body form of the letter. Once more one thing that’s laborious to substantiate; as no actual testing has been documented.
Should headlines and sub-headlines be serif or sans-serif? The traditional view suggests utilizing sans-serif for boldness and simplicity, however, again, it will depend on the “look” of the font. Let’s not neglect that now we have so many extra decisions relating to “look and feel” of a typeface. The outdated views relating to this do not apply.
Serifs are the small traces on the ends of the characters on the letters of the typeface. A serif font has these small traces, a sans-serif font doesn’t.
Typical serif fonts are:
- Times, Times New Roman
- Courier, Courier New
- MS Serif
Typical sans-serif fonts are:
- MS Sans Serif
Historical knowledge tells us that we should always use sans-serif fonts for titles, headers, and different brief blocks of textual content, and serif fonts for the principle physique of the document. The reasoning behind this has to do with the aim of the serifs. The serifs on the letters are designed to tug the textual content collectively, making it simpler to your eye to transition from one letter to the subsequent, then from one phrase to the subsequent. In impact, the serifs ‘pull’ you thru the document, and in doing so make the textual content simpler to learn. Subsequently, lengthy blocks of text will likely be simpler to learn if they’re written with a serif font. Sans-serif fonts work nicely in short blocks of bigger textual content, what you’ll usually discover in titles and headings.
Now, earlier than you go creating your subsequent eBook about your pet rock you need to know that studying text on a computer display is considerably totally different than studying text on paper. The first cause for this has to do with one thing known as a decision. Whereas making an in-depth comparability of the relative decision of paper and the common computer monitor would little question bore you to tears, for the aim of our dialogue we are able to say it’s the variety of ink ‘dots’ you may match into each square inch of floor materials. The smaller the dot the more you may match into each sq. inch of, for instance, paper or pc display. The extra dots you may match into each square inch the upper the resolution. The upper the decision the better it’s to read. You possibly can create smaller dots, thereby becoming extra dots, onto each square inch of paper than you may on each square of your computer screen. Subsequently, the paper has a better relative resolution than your computer screen. The logical conclusion then is that one thing printed on paper is less complicated to read than something ‘printed’ on your computer display.
You should not necessarily automatically use a serif font for lengthy blocks of text, particularly if the first goal of your document is reading electronically. The small serifs can typically blur once you view them in your computer monitor, which can truly make your text more difficult to read, as a substitute of creating it simpler. That is why the overwhelming majority of internet sites (together with this one) use a sans-serif font, as a substitute of a serif font, for the entire text, whatever the size of the document.
So what does this imply to you? Well, it all the time appears to come back again to the first goal of the document. If you’re creating one thing whose main goal is to be printed on paper, then the everyday sans-serif for titles and headers, serif for the physique of the textual content might be best. Nonetheless, in case you‘re creating one thing that can primarily be considered on the computer, you might be most likely higher off sticking with a sans-serif font for everything.