Font and Style
When to use fonts…
When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?
Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the “right” one can feel overwhelming. We will discuss here the things you need to think of when choosing the right font.
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Serifs are the small traces on the ends of the characters on the letters of the typeface. A serif font has these small traces, a sans-serif font doesn’t.
Typical serif fonts are:
- Times, Times New Roman
- Courier, Courier New
- MS Serif
Typical sans-serif fonts are:
- MS Sans Serif
Historical knowledge tells us that we should always use sans-serif fonts for titles, headers, and different brief blocks of textual content, and serif fonts for the principle physique of the document. The reasoning behind this has to do with the aim of the serifs. The serifs on the letters are designed to tug the textual content collectively, making it simpler to your eye to transition from one letter to the subsequent, then from one phrase to the subsequent. In impact, the serifs ‘pull’ you thru the document, and in doing so make the textual content simpler to learn. Subsequently, lengthy blocks of text will likely be simpler to learn if they’re written with a serif font. Sans-serif fonts work nicely in short blocks of bigger textual content, what you’ll usually discover in titles and headings.
Now, earlier than you go creating your subsequent eBook about your pet rock you need to know that studying text on a computer display is considerably totally different than studying text on paper. The first cause for this has to do with one thing known as a decision. Whereas making an in-depth comparability of the relative decision of paper and the common computer monitor would little question bore you to tears, for the aim of our dialogue we are able to say it’s the variety of ink ‘dots’ you may match into each square inch of floor materials. The smaller the dot the more you may match into each sq. inch of, for instance, paper or pc display. The extra dots you may match into each square inch the upper the resolution. The upper the decision the better it’s to read. You possibly can create smaller dots, thereby becoming extra dots, onto each square inch of paper than you may on each square of your computer screen. Subsequently, the paper has a better relative resolution than your computer screen. The logical conclusion then is that one thing printed on paper is less complicated to read than something ‘printed’ on your computer display.
You should not necessarily automatically use a serif font for lengthy blocks of text, particularly if the first goal of your document is reading electronically. The small serifs can typically blur once you view them in your computer monitor, which can truly make your text more difficult to read, as a substitute of creating it simpler. That is why the overwhelming majority of internet sites (together with this one) use a sans-serif font, as a substitute of a serif font, for the entire text, whatever the size of the document.
So what does this imply to you? Well, it all the time appears to come back again to the first goal of the document. If you’re creating one thing whose main goal is to be printed on paper, then the everyday sans-serif for titles and headers, serif for the physique of the textual content might be best. Nonetheless, in case you‘re creating one thing that can primarily be considered on the computer, you might be most likely higher off sticking with a sans-serif font for everything.
In typography, serifs are the small lines tailing from the perimeters of letters and symbols, comparable to when handwriting is separated into distinct items for a typewriter or typesetter. A typeface with serifs known as a serif typeface (or serifed typeface). A typeface without serifs known as sans serif or sans-serif, from the French sans, which means “without“. Some typography sources consult with sans-serif typefaces as “Grotesque” (in German “grotesk”) or “Gothic”, and serif typefaces as “Roman”. (Wikipedia)
There are a number of theories as to the origins of serifs. In one idea the Roman letter outlines had been first painted onto the stone, and the stone carvers adopted the brush marks to tidy the ends of traces as they had been chiseled into stone. Concept quantity 2 compares serifs to hand written textual content; the place particular person letters are linked, proposing that the serifs mimic the connection between the letters for simpler readability. And there are more ideas.
Serif’s terminology includes descenders and ascenders, ligatures and terminals.
Two major forms of Serifs are Adnate and Abrupt
- Adnate serif flows smoothly to or from the stem and is more ornate.
- Abrupt serif breaks immediately from the stem at an angle, is squarer and extra inflexible, and would not flow into the bottom letterform.
Serif vs Sans-Serif
That is nonetheless an ongoing debate. The traditional perspective claims that serif font is more readable relating to longer textual content, like the main body of a book. It has an advantage in fact, but then there are lots of serif fonts which might be hard to learn as nicely. One other query to ask is where is the textual content. Is it in a book printed on paper or displayed on a monitor on a web page?
When you learn to publish Typography can be enjoyable with few fundamental guidelines, then you keep in mind that after we learn textual content, our eyes do not learn every letter, quite we scan the top of words. Serifs assist on this case to raised establish and join the phrases. So possibly serif is less complicated to read?
But wait, relating to textual content, dimension issues. Serifs could create visible noise at very small sizes, detracting from the main body form of the letter. Once more one thing that’s laborious to substantiate; as no actual testing has been documented.
Should headlines and sub-headlines be serif or sans-serif? The traditional view suggests utilizing sans-serif for boldness and simplicity, however, again, it will depend on the “look” of the font. Let’s not neglect that now we have so many extra decisions relating to “look and feel” of a typeface. The outdated views relating to this do not apply.